By Melissa Batai
Pinterest is all the rage now, and if you've resisted joining, you shouldn't put it off any longer. Pinterest can be an excellent tool to drive traffic to your business' website or your blog.
The key to driving that traffic is learning how to maximize your use of Pinterest. It's important to grow your Pinterest followers, which will have a domino effect on your business or blog traffic. If you're at a loss as to how to do that (and let's face it, most of us are), Pinterest Savvy: How IGot 1 Million+ Followers by Melissa Taylor maybe the perfect eBook for you.
The book has nine chapters, each of which are short and yet packed full of information. The eBook itself is a quick read; I finished it in one sitting. However, I'll be spending the next several weeks going back through the book and putting the advice into action.
Pinterest Basics--For those who are completely new to Pinterest, Taylor explains the terminology and how Pinterest works. She also covers what topics are popular on Pinterest.
Getting Started--For those who already have an account but aren't utilizing it strategically, Taylor explains about Pinterest hashtags as well keywords and how to utilize the most popular keywords to bring people to your Pinterest page. She also explains how to find people to follow.
Pin Skills--This chapter teaches you all you need to know about pinning something, deleting it, or moving it to a new category. She also suggest people you may want to follow who Pin in particular categories like Kids Activities and Crafts and Fashion and Hair.
Pintastic Pin-Boards--This chapter is meaty and offers several ways to help you grow your Pinterest page such as offering collaborative boards. She also explains how you should divide and organize your boards to maximize viewer interest.
How to Be Awesome and Get More Followers--Simply put, you must take amazing photos. This book doesn't necessarily explain how to do that, but Taylor does suggest that a photography class would be worth taking. She also offers several suggestions to naturally, organically grow your Pinterest page.
Pinterest for Business--If you run a small business, this chapter alone is worth purchasing the book. There are several strategies Taylor shares that can lead to an increase in your traffic and your bottom line including sharing tips and having your own board for your business. She also shares examples of business that follow best Pinning practices.
Best Advice from Top Pinners--Hear from 7 successful Pinners and bloggers to hear what works best for them and how they grew their Pinterest page.
Interesting Pinners to Follow--This is one of the least valuable chapters in the book, in my opinion. However, if you're looking for suggestions of who to follow, there might be some value here.
Final Thoughts--Taylor quickly wraps up the eBook and offers one free month to her group that offers weekly Pinterest training.
Drawbacks of the eBook
The introduction of the book includes Taylor pitching her private group Pinterest training. Pay $27 a month and join a Facebook group and get once weekly lessons on how to be a better Pinner.
I've seen plenty of eBook authors pitch their product, but most do it at the end of the book. The idea being that once you've read their material, you're hungry for more and may want to sign up for further information. However, to pitch the material before a reader has even started the book was a bit off-putting for me.
Is the Book Right for You?
If you can get past the initial pitch, this book is a great guide for learning how to utilize Pinterest. Priced at just $4.97, it is a good investment to learning more about how to utilize Pinterest to grow your business. There are good tips and strategies that you can use, especially if you are new to Pinterest.Melissa, a mom to three little ones (ages 7, 3 and 1) blogs at Mom's Plans where she writes about living a fulfilling life on less and focuses on cutting expenses, budgeting, paying down debt, saving money and once a month cooking.