By Melissa Batai
If you're just starting out as a business owner, you may view others as your competitors. They are to an extent, but they can also be imperative to your business growth. That is no truer than in the blogging and online sphere.
Consider this: If you don't want to team up with anyone else, you must first find your core audience, grow it, and then endlessly promote yourself.
There's an easier way. Find others you can partner with and support who can also support you.
How to Connect with Others
From the beginning, take the time to promote a few people whose work you really admire and find to be high quality. Do this selflessly, and over time, the person will probably notice. They may also begin to promote you and what you do. Suddenly your potential audience and customer base also includes this person's audience and customer base.
Another strategy is to just reach out to those you admire. Of course, you don't want to reach out and essentially ask, "What can you do for me?" Instead, you may want to compliment them on something they've done that you admire or ask them a business question.
Yet a third way is to attend conferences. Mingle with the other attendees, and you may find someone you can connect with in a valuable way.
Partnering in Action
Think of all the blog promotions you've seen. The ones that are most successful are those where others team together. A popular example is when bloggers team together to offer book bundles. The price is discounted, and there are some many books available from so many bloggers. Not only that, but you reach the audience of every single blogger as well. It's a win-win for everyone.
Kelly Lester, the mom behind EasyLunchboxes, uses the strategy of promoting others to grow her business. She gives tirelessly of her time to promote others, and they in turn promote her. It's a wonderfully symbiotic relationship.
If you're just beginning your online career or if you've hit a wall, consider taking time out of your day to promote and work with others. You may be surprised how quickly your business grows.
Melissa, a mom to three little ones (ages 7, 3 and 1) blogs at Mom's Plans where she writes about living a fulfilling life on less and focuses on cutting expenses, budgeting, paying down debt, saving money and once a month cooking.
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