Having a large social media following for your blog or business can help you reach more people and earn more money. If you blog, it can also help you land more sponsors.
But when it comes to social media, the sweet spot isn't just in how many followers you have but in how active they are on the page. Having 3,000 Facebook fans who never interact on your page is not nearly as good as having 500 Facebook fans who regularly comment on your page. Interaction is key.
Ask Your Readers a Question
An interactive Facebook page isn't just about pushing your own content. People like to feel needed, so feel free to ask your readers questions. Depending on your business or blog, ask them hypothetical questions such as, "What would you do if. . . ". Alternatively, you can ask them for advice. You may find that these types of status updates engage your readers the most.
Share Some Humor
Everyone likes a good laugh. Share a cartoon or funny quote as a status update. Make sure it's one that your demographic can relate to.
Experiment with Posting Times and Types
Facebook is constantly changing their algorithms. For instance, you may find that when you post a picture and link to your status update you get fewer views than a post where you write a status update and include the link in the comments.
Likewise, try to determine when your fans are on Facebook. For instance, if your audience is primarily stay at home moms, you might have the best luck reaching them in the afternoon (when children are napping) and in the evening after 7 or 8 p.m. when they have time to relax and use the computer.
Engaging your Facebook audience can bring you more traffic and income. With Facebook, it's not necessarily about how many fans you have but how engaged they are.