Blogging for Beginners by Brian Wood: A Book Review
Should you start a blog? Is it still possible to make money from your blog?
If you’ve considered starting a blog, and have decided now is the best time
to make the leap, a good place to start is Blogging for Beginners: The Ultimate Guide to Make a Living from Blogging in One Hour a Day by Brian
Wood
Setting Up and Establishing Your Blog
The first five chapters of this book contain exactly the information a
brand-new blogger needs. Wood explains how to set up a blog and how to
choose a niche. He goes over the various hosting options as well as the
benefits and drawbacks of each. He also explains more technical terms that
newbies probably won’t know like slugs.
Creating Content Advice
The next two chapters are about drawing readers to your site and keeping
them there with useful content. As Woods says, to make money, your blog
will have to fall into one of two categories, “Cool and funny or useful and
informative.”
Within these two chapters, Woods explains how to find the places where your
potential audience hangs out and how to attract them to your blog. He also
gives a mini writing lesson explaining how to write a catchy title to draw
readers in as well as how to keep them on the page, reading your entire
post. (Ironically, many people will likely be drawn to his book because he
has a catchy title including, “in one hour a day”, but very little is said
about that in the book. The book is basically a blogging book for beginners
with no mention of the time you will need to spend per day.)
More Advanced Topics
The last few chapters of the book cover more advanced topics such as using
lead magnets and creating your own digital products. While these two topics
are covered adequately for beginners, someone who wants to learn how to
create these step-by-step would likely have to consult more in-depth
sources.
Woods also covers affiliate marketing. While, as is to be expected from the
book title, this is basic information, there are some good details here
that beginners need to be aware of. For instance, don’t write a blog post
just to promote the affiliate program you’re trying to profit from. Readers
will see right through that and quit reading your blog.
Drawbacks of Blogging for Beginners
This book is written in a formal way, but at times, it is choppy and reads
like a nonnative speaker wrote it. For example, “The best way of doing
content promotion is by starting getting emails from your clients for the
blog newsletters.” Fortunately, most of the book is not written this way,
but the awkward sentence style did come up enough to interfere with my
reading enjoyment.
Final Thoughts
If you’d like to start a blog but you’re overwhelmed by the process, this
book is a good place to start. You’ll likely learn the basics, but you do
have to be tolerant of the sometimes choppy writing style. (This book is available through the Amazon Kindle Unlimited. Start your free 30-day trial to read for free.)
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