I can't tell you how many times I have lost corporate clients to other "big fish" consulting companies. I can't tell you how many times the client came back, months later, to tell me that my "little guy" approach was better. As small business owners, we have to fight much harder than those with sleek systems and huge funding pools to get our piece of the pie, but when we do, it doesn't mean the fight is over.
Small business owners -- especially women -- have unique skill sets that equip them to be successful. They know what "personal" service means. They actually feel accountable to their clients.
With that in mind, here is a very useful infographic on how you can preserve your reputation as a "little guy" and keep your clients happy. (Note: It's written for SEO professionals, but the principles of working with big brands will be useful any any industry.)
Thanks to DIY Blogger NET!
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