Sometimes blogging can feel like you're shouting into a deep, dark abyss. You might write stellar content, post regularly several times a week, and have great pictures, but still you have very little traffic to your site.
To be sure, there are new blogs being created every day, and the competition is fierce. The key to growing your blog is to reach new readers. Luckily, with some dedication, that's easier to do than you may think.
Make Pinterest Your Friend
Pinterest is the 4th largest social media site, and many people use it like Google. Make sure you have a pin it button on your blog, and use a free service like PicMonkey to help you create pin-worthy pictures. Go ahead and pin your own posts, but make sure the majority of your pins are from other people. Aim to spend 15 to 30 minutes a day pinning content. You'll likely soon see the number of blog visitors grow thanks to Pinterest.
Participate in Linkie Parties
Many bloggers feature linkie parties. They host a party for a specific theme such as recipes or homeschool ideas. You link up your post and within the post put a link to the party host's blog. If you can be one of the first people to link up, you can see a substantial jump in traffic, especially at some of the bigger linkie parties.
Answer Calls on HARO
HARO stands for Help a Reporter Out. You can sign up to receive daily e-mails where reporters ask for "experts" to interview Recently, a reporter asked for people to respond with the best children's book they ever read. Another asked for investors' best 4th quarter investing tips. If you're featured in a publication, you could see more traffic to your blog. (Get more information in our detailed guide to using HARO!)
People love to get free stuff. Work with companies to offer reviews and giveaways, and you'll likely see a rise in traffic, especially on the day the giveaway is ending. If you're lucky, some of those people may stick around and become regular readers.
These are just a few of the ways you can grow your blog and engage fans. Once people see your stellar content, some of them will become regular, loyal readers.