Know Your Strengths to Make Your Business Successful


What time of day do you do your best work? In what conditions do you enjoy working? Have you ever asked yourself these questions? If not, you may want to stop right now and do so. When we take the time to set up our schedule based on what works best for us, we’re more productive. The same can be true for determining what type of work we like best. Take the time to know your strengths to make your business successful.

Why You Should Know Your Strengths

As a work at home mom, you juggle many titles and responsibilities. You can make your obligations a bit lighter, though, if you utilize your strengths and try to minimize your weaknesses.

What Time of Day Is Most Productive?

Knowing what time of day you’re naturally most productive and arranging your schedule to make sure you can work during that time is essential to making your business successful.

For years after I had children, I tried to do my work late at night after they went to bed. However, I noticed that I wasn’t very productive late at night. I was already tired from my day and tapped emotionally, not traits that help a writer produce. When I instead started getting up early in the morning, around 4 a.m. and working until my kids got up at 6 a.m., I found my productivity jumped. I am a morning person, and I do my best work in the morning when I’m fresh.

What Work Do You Prefer?

Likewise, you should determine what work you enjoy the most so you can spend most of your time doing that work. Maybe you enjoy producing content—writing articles or creating videos. If possible, most of your work time should go to that endeavor, ideally during the time of day you’re most productive.

Minimize Your Weaknesses

Know your strengths to make your business successful is essential, but you also should know your weaknesses and minimize those.


Do Rote Work When You’re Less Productive

You can save the other work that you don’t enjoy as much for times when you’re less productive. I dislike doing my bookkeeping, so I usually do that in the evening because it doesn’t really matter if I’m tired when I’m doing bookkeeping.

Outsource the Jobs You Dislike

If you’re a blogger, and you love creating content and engaging on social media, those should definitely be tasks that you do on a daily basis.

But, if you hate doing SEO work and going through your emails, rather than trudging through those tasks and using your precious time, why not outsource them? A VA can handle your SEO and email management, freeing you up to do the tasks that you enjoy and that likely bring in the most money.

Final Thoughts

We all have strengths and weaknesses as humans and business owners. Take the time to determine your most productive time as well as the jobs you love the most. Then, save rote tasks for less productive times and consider outsourcing the tasks you dislike. Taking these steps can not only make your business more successful but can also make you more productive and happier.

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